The Peninsula
Longines and Al Shaqab, a member of Qatar Foundation, yesterday announced the extension of their strategic partnership, which has been strengthened since 2019,when their solid bonds were first established.
Following the renewal of this major partnership, Longines will continue to be the Official Partner and Official Watch supporting Al Shaqab and its world-class equestrian facilities, including the spectacular Longines Arena at Al Shaqab.
In addition, the Swiss watch brand remains the Presenting Partner and Official Timekeeper of Commercial Bank CHI Al Shaqab, a premier event on the international equestrian calendar, as well as the Main Partner and Official Watch of Longines Hathab - Qatar Equestrian Tour, the popular national showjumping and dressage competition series, which is organised jointly by the Qatar Equestrian Federation and Al Shaqab.
First organised by Al Shaqab in 2013, CHI Al Shaqab is the world-class equestrian center’s annual signature event, and the only competition of its kind in the Middle East.
Events such as CHI Al Shaqab and Longines Hathab - Qatar Equestrian Tour ensure that Al Shaqab remains a hub for horse-riding competition, with the aim of further developing equestrian sports in the region and shaping Qatar’s next generation of equestrian champions.
Khalifa Al Attiya, Executive Director, Al Shaqab, said: “We are delighted to reaffirm our strong and enduring ties with Longines, a well-established and prominent global brand known for its support for equestrian sports. Longines maintains a balance between traditional techniques and modern technological innovations, and this philosophy genuinely reflects the values and aspirations of Al Shaqab."
"The extension of our agreement allows both parties to strengthen their long-term partnership, and the growing popularity of equestrian sport in Qatar only demonstrates the success of our collaboration.”
Longines Vice President Marketing, Matthieu Baumgartner, declared: “We are proud to extend this privileged partnership and to be closely associated with Al Shaqab, a member of Qatar Foundation. We are looking forward to continuing this collaboration, by being the Presenting Partner, Official Timekeeper and Official Watch of CHI Al Shaqab, as well as the Main Partner and Official Watch of Longines Hathab - Qatar Equestrian Tour."
"This partnership reinforces Longines’ long-lasting dedication and commitment to the equestrian world, which dates back one-and-a-half centuries.”