Sports Press Committee
Students from Qatar University learned about the cultural offering fans can expect from the FIFA World Cup Qatar 2022 during a recent online lecture.
“The cultural experience is crucial to successfully hosting an event like Qatar 2022,” said Al Jaidah. “We have identified the culture component as one of the three most important pillars of this event: connectivity, individuals and culture. The culture is a factor that reflects the individuals of the community and the nature of ties among them. The tournament is also an exceptional opportunity to communicate with the world and shed light on Qatar's unique culture and its social and economic aspirations.”
Al Jaidah went on to discuss the legacy aspects of the project.
“During Qatar 2022, football will be the gateway to enter a world of amazing experiences. After the tournament wraps up, the cultural experience project will leave a national cultural sector capable of creating world-class creative programmes filled with the latest technologies for the production of various digital arts.”
Fatma Al Jaidah, Fan Experience Senior Manager, FIFA World Cup Qatar 2022 LLC, informed students from the Mass Communications Department that a host of cultural events would be held during the tournament in order to offer a distinctive experience to fans from all over the world.
Al Jaidah said Qatar is aiming to provide a unique, global, pioneering and inspiring experience that establishes it as a vibrant destination and positions it as a modern country looking to the future based on strong economic foundations, Islamic traditions and values.
Al Jaidah said there were plans to host fringe cultural shows in 2022, along with a festival of digital arts. The festival will showcase cultural shows using modern technology in order to boost virtual participation and enhance excitement. She also revealed the cultural experience during Qatar 2022 will reflect the people of Qatar and embrace innovative initiatives for the development of regional and global partnerships.
She added: “The cultural performances during the tournament will reflect Qatari culture, changing stereotypes about the people of the region as well as promoting interest in tourist attractions, encouraging investment opportunities and future partnerships along with the tournament’s ability to bring people together and improve global dialogue on cultural similarities rather than differences.”