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Ooredoo launches eSports brand in collaboration with Quest

Ooredoo, a key innovator in digital transformation, has launched ‘Ooredoo Nation - Gamers’ Land’ and signed a key new agreement that will enable it to establish a significant presence throughout the rapidly emerging eSports domain. 

The telecomms leader has signed an agreement with Quest LLC, the first and largest Qatari-registered company specialising in the business of eSports. Its core business lines include the management of online and on-ground tournaments, professional team ownership and management, and production and content creation. Quest LLC has been operating in the region for the past six years. 

Sheikh Mohammed bin Abdulla Al Thani, CEO at Ooredoo, said: “I was thrilled to see our plans to establish and nurture the most exciting eSports teams in the world, backed by best-of-breed partners and tapping into the active participation of local youth. In order to take a first step towards our vision of becoming a pioneer in the market, we will pursue more and more such strategic initiatives, attempting to set the scene for, and the pace of, this exciting new arena.”

Through the collaboration, Ooredoo has launched its own eSports brand; Ooredoo Nation - Gamers’ Land. The brand is a fraternity which is beyond geographical boundaries; a community of gamers that grows faster by the minute, inventing, innovating, creating, evolving and raising the game. Ooredoo Nation dares gamers to find one sport it does not play. 

Ooredoo will be launching a series of products, services and initiatives specifically geared towards the gaming audience. Plans include a series of eSports tournaments, through which Ooredoo will identify the best talent in the country and MENA to form an Ooredoo eSports team, which will represent Ooredoo in regional and global eSports events. 

Ooredoo will then host several global tournaments which will see participation from many international teams along with the Ooredoo eSports team. eSports now constitutes a multi-billion-dollar industry of global significance. Its emergence has led industry analysts to identify eSports as both a key economic trend in markets for data and as a future driver of strategy in the telecommunications business. By positioning itself as the go-to brand for this youthful, data-intensive, high-revenue activity, Ooredoo aims to establish leadership in the eSports domain and build the activity into an important revenue stream.

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