QNA
The Qatar Anti-Doping Committee (QADC) has launched its new brand for the 2020-2021 sports season.
The idea of the new brand is centered around an athlete who is the cornerstone of sports in general.
The athlete in the new branding carries a purple sea lavender flower, which is one of the most famous flowers in the Qatari environment.
The brand also includes pure environmental components, as the design aims at promoting the concept of clean sport where every athlete has to strive for glory depending on his effort, persistence and integrity.
On this occasion, President of the Qatar Olympic Committee, H E Sheikh Joaan bin Hamad Al Thani said: “The Qatar Olympic Committee is keen to support the QADC in this regard to achieve the goals for which it was established. With the intensity of competition, some athletes may use stimulant drugs and depend on illegal methods to achieve a false glory and gain an unworthy title.”
“Today, the State of Qatar is one of the leading nations in the fight against Doping, so it has become a major destination for those who are interested in the sport,” H E Sheikh Joaan added.
For his part, QADC President Dr. Abdulwahab Al Musleh thanked the QOC President for his unlimited support to the QADC.
He stressed that the QADC will always try to improve its performance thanks to the continuous support from the State of Qatar and the Qatar Olympic Committee in order to meet Qatar’s national and international commitment and to promote competitive, clean and doping-free sports environment.
The new brand includes some basic elements that connect athletes with the environment around them as an athlete is the most important element in the new brand.
The main idea of the brand highlights team Qatar athletes who are the cornerstone of Qatari sport. The athlete carries a sea lavender flower which can be found on the Qatari beaches.
The new slogan “Play Pure” was written to look like waves which is one of the main elements in the Qatari environment.