QNA
The QNB Group, the largest financial institution in the Middle East and Africa, celebrated the football excitement by showcasing its official FIFA World Cup 2022 TVC to a large crowd of football fans at the Boulevard, in the Saudi Arabia’s capital city of Riyadh.
QNB surprised the crowd at the Boulevard by screening its Official World Cup TVC. Featuring both QNB brand ambassadors, Khaby Lame, the famous Tiktok sensation, and Neymar Jr, the international football star, the TVC is all about the Bank’s “Dream Bigger “concept and essence of the FIFA World Cup 2022 , a concept that is built on achieving the impossible through determination, ambition and hard work. Amid the excitement of the crowd, QNB also held a musical performance by a traditional Qatari band, sharing a mutual Gulf music taste and culture with the crowd. The events biggest joy occurred when QNB also organizing a draw for the audience for a chance to win FIFA World Cup 2022 match tickets.
This event comes as part of the Group’s various initiatives held across the region, aimed at celebrating the once in a lifetime and sharing the football excitement with various football fans, especially as the kick-off is getting closer.
It’s worth mentioning that Riyadh’s Boulevard is a popular spot famous for its several landmark attractions like Square sub-zone, a replica of New York’s Times Square,
QNB Group, currently ranked as the most valuable bank brand in the Middle East and Africa, is proud to be the Official Middle East and Africa Supporter of the FIFA World Cup 2022.
Through its subsidiaries and associate companies, the Group extends to more than 30 countries across three continents providing a comprehensive range of advanced products and services. The total number of employees is 27,000 operating through 1000 locations, with an ATM network of more than 4,700 machines.