Sony announced the collaboration in the presence of Ryutaro Kurashige, Head of Television Marketing, Sony MEA, and John-Paul Mckerlie, VP of Marketing and Sales at TOD.
Doha: Sony Middle East and Africa has announced an exciting collaboration with popular local streaming platform TOD; With all new purchases of Sony BRAVIA X80K and above1 TVs, new owners benefit from an exclusive sports package subscription to watch the highly anticipated FIFA World Cup Qatar 2022 courtesy of TOD.
TOD is the Official Streaming Partner of the FIFA World Cup Qatar 2022.
Thanks to the new partnership with Sony, viewers can follow all the sporting action live from Doha. Subscription activation is valid from November 1 to December 31, 2022. In addition to a richer and more immersive viewing experience powered by Sony’s industry-leading picture quality, the purchase of a Sony BRAVIA X80K and premium gives buyers access to unrivaled premium content from TOD.
Sony announced the collaboration at a ceremony held in Qatar attended by Ryutaro Kurashige, Head of Television Marketing, Sony MEA, and John-Paul Mckerlie, VP of Marketing and Sales at TOD.
Jobin Joejoe, Deputy Managing Director of Sony MEA, said, “We are seeing a growing demand for immersive home entertainment and high-quality original content in the region. We’re thrilled to partner with a leading family-friendly platform like TOD for this limited-time offer that gives our consumers exclusive access to the world’s most anticipated sporting spectacle – the 2022 FIFA World Cup Qatar. Sony’s range of smart TVs puts viewers right in the action. With this time-limited subscription, they can enjoy access to dynamic content from the comfort of their living room. This collaboration adds to our growing portfolio of partnerships with entertainment platforms and strengthens our offerings in the region.
Commenting on the partnership, Mckerlie said: “We are delighted with our partnership with Sony. This collaboration brings TOD and its amazing content offerings to MENA families through Sony Smart TVs. TOD brings together the best of sports and entertainment on a single platform, leveraging the latest technologies that ensure a smooth and personalized experience for each of its viewers. In addition to streaming the FIFA World Cup Qatar 2022, sports and entertainment fans in the region will thoroughly enjoy our excellent selection of Turkish, Arabic and Hollywood shows as well as our exceptional package of the most popular sports content. distinctive and exclusive.
TOD content is available in HD quality with Dolby Audio, with vivid visuals paired with rich, clear, and powerful sound. The platform offers the ability to connect up to 5 devices and supports popular smartphones and large screens, allowing content to be enjoyed anytime, anywhere. The platform is available on the web, Android, and iOS devices.